Free Tool
Free AI-Powered ICP Analysis
Enter your website URL and describe your audience. Get an instant gap analysis showing what your messaging is missing about the people you're trying to reach — in under 60 seconds.
How It Works
Three steps. Under a minute.
Enter your website URL
We scrape your public website to understand how you position yourself — your language, your claims, and the gaps between what you say and what your audience needs.
Describe your target audience
Tell us who you're trying to reach. A sentence is enough. The more specific you are, the sharper the analysis.
Get instant audience intelligence
Our AI cross-references your positioning against your described audience using JTBD and behavioural science frameworks, streaming the findings in real time.
What You Get
What you'll discover
The teaser surfaces the gaps. The full email report goes deeper. Both are free.
Gap analysis
See exactly where your current messaging fails to connect with your audience's actual decision criteria.
Behavioural insights
Go beyond demographics. Understand the psychological and situational drivers behind your audience's choices.
Decision drivers
Discover what your audience is actually optimising for — the forces that push and pull them toward or away from a solution like yours.
Messaging recommendations
Actionable starting points for sharpening your positioning, copy, and GTM narrative.
Want Deeper Insights?
The free tool reveals the gaps. The Sprint closes them.
Our Audience Intelligence Sprint is a 2–4 week consultancy engagement that produces synthetic personas, Jobs to Be Done analysis, decision force maps, and a full messaging playbook. Designed for founders, GTM leads, and agency strategists who need audience clarity to move fast.
- ✓Synthetic user research — no participant recruitment needed
- ✓JTBD framework applied to your specific category
- ✓Behavioural and psychographic profiling
- ✓Decision force maps showing push/pull dynamics
- ✓Messaging playbook with positioning recommendations
FAQ
Common questions
Your Audience Has Blind Spots. So Does Your Messaging.
The free analysis takes 60 seconds and shows you the gap. A discovery call goes deeper.