See if your creative ideas will land — before you launch.
Enter your URL and describe who you're targeting. AskPhi shows you where your messaging hits, where it misses, and what you're leaving on the table.
Why campaigns miss
Creative drives half your results. Most teams are still guessing.
Targeting is optimised. Bidding is automated. Creative is still a gut call — launched untested, measured after the money is gone.
of your ad’s sales impact comes from the creative.
More than targeting, reach, or media mix. Yet most teams optimise everything except the creative.
Source: NCSolutions / Advertiser Perceptions, 2024
is how often marketers pick the winning creative.
Experienced marketers. Multiple variants. Right answer a third of the time. Instinct isn’t a strategy — it’s a coin flip.
Source: Persado / Ipsos, 2021
more media spend when creative doesn’t land.
Ads that miss need 2.6x more budget to deliver the same growth. You don’t waste creative — you burn media budget compensating for it.
Source: System1 / Peter Field, Cannes Lions 2024
Our Approach
From Patterns to Precision
Your campaigns already generate thousands of comments, reviews, and reactions. We analyse the language your audience actually uses — surfacing triggers, anxieties, and desires — then cluster those signals into actionable personas.
Traditional Research
Weeks to insights
AskPhi
Hours to insights
Recruit participants, run interviews
Patterns emerge over weeks
Precise audience segments
Start with campaign conversations at scale
Get Started
Two ways to test your creative
Both paths give you the same thing: the ability to test messaging, creative, and ideas on your actual audience before you spend. The difference is whether we do the research or you do.
Done-For-You Research
We research your audience and tell you what we find
We go deep into your campaigns, your competitors, and your market. You get a full research report, synthetic personas, strategic recommendations, and a debrief with our team — not just data, but what to do with it.
Recent projects with Run It Once, Teleya, and Slippery Saints
Self-Serve Platform
Test creative on your audience, on your schedule
Describe who you're targeting. AskPhi runs deep research behind the scenes and gives you synthetic personas you can test messaging, creative, and ideas against — on your own schedule.
Use Cases
What you can do with AskPhi
Creative testing
Test ads, hooks, and visual concepts on your audience before you spend. Find out what lands and what falls flat — in minutes, not weeks.
Messaging refinement
Run different angles, headlines, and value props past your personas. See which framing lands with each segment before you commit.
Trend validation
A trend is blowing up and you have 72 hours. Check whether it’s worth jumping on for your audience — or whether it’ll miss.
Audience strategy
Understand who your buyers actually are, what drives their decisions, and where the gaps are in how you’re reaching them.
Client & stakeholder reporting
Present evidence-backed creative direction instead of opinions. Give clients and leadership the data behind every recommendation.
FAQ
What you're probably wondering
Move faster on the right campaigns. Skip the wrong ones.
Test your creative on your audience before you spend — or let our team do it for you.